Innovation is key for the future of print

Published: April 10, 2012

Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.

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What packs more punch: unknown models or celebrity endorsements?

Published: April 4, 2012

While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.

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Is Twitter more effective than Facebook for driving sales?

Published: March 29, 2012

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

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Luxury branded smartphones could reinforce brand loyalty

Published: March 20, 2012

Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.

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Departures March/April ad revenue up 36pc

Published: February 16, 2012

American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.

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