Published: April 13, 2012
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
Published: April 10, 2012
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
Published: April 4, 2012
While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.
Published: March 29, 2012
Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.
Published: March 20, 2012
Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
Published: March 9, 2012
For the next installation of the Burberry spring/summer 2012 campaign images, March’s shots focus on men’s tailoring and continue to feature actor Eddie Redmayne.
Published: February 16, 2012
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.