Correction: NYU’s Stern School of Business will not offer luxury marketing MBA program
Correction: New York University’s Stern School of Business has not introduced a luxury marketing master’s program.
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Chanel defines house style in haute couture vocabulary lesson
French couturier Chanel is schooling consumers on its design lexicon in the latest edition of its Inside Chanel series.
Bulgari reveals “perfect mistake” after more than a decade of waiting
Italian jeweler Bulgari is reinforcing the timelessness of craftsmanship and design with a new B.zero1 collection.
Dior finds fragrant source of transparency in Web documentaries
France’s Christian Dior is setting out on a “quest for essences” in a Web documentary series exploring the relationship between the land, people and raw materials that contribute to its fragrances.
Made 2 Measure network aims to capture fashion, culture’s woven connection
Consumer electronics maker Apple is furthering its high-fashion push through an exclusive content channel available only to Apple TV users.
Creativity will be the hallmark of a successful brand
NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.
Ferragamo reflects on silver screen legacy with flagship reopening
Italian apparel and accessories label Salvatore Ferragamo is reestablishing its ties to Hollywood with a flagship reopening and its “100 Years, 100 Days” campaign.
Louis Vuitton gives intimate tour of headquarters via LVMH feature
Luxury conglomerate LVMH is giving consumers a look at the inner workings of its flagship fashion house’s head office through an interactive feature on its corporate Web site.
Valentino commemorates CFDA win with forward-looking film
Italian fashion label Valentino is paying tribute to its creative directors’ lives and careers with a film celebrating their CFDA Award win.
Brands sharpen ties between luxury, cinema for Cannes Film Festival
Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.