Italian apparel and accessories house Bottega Veneta is delving into the heritage and craftsmanship of its Veneta handbag through a multimedia microsite.
Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.
The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comité Colbert.
NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
NEW YORK – A senior director and professor at New York University’s Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.