Luxury Daily, July 29, 2014 – Chanel warms up with print before sharing campaign socially
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Alipay’s ecommerce solution for luxury brand expansion in China
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
Editorial content and storytelling boost microsite engagement
NEW YORK – A senior director and professor at New York University’s Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
Luxury Daily, March 27, 2013 – Gucci embraces star power to drive charity concert
Kering: Share price as reflection of brand synergies
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Luxury Daily, November 29, 2012 – Prada’s Miu Miu fetes brand exclusivity through members-only club
Storytelling in luxury marketing becomes interdisciplinary
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
Luxury Daily, November 15, 2012 – Windows 8 envelops Vanity Fair, Architectural Digest to reach affluent subscribers
Lessons from Harry Winston
In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.