It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
NEW YORK – A senior director and professor at New York University’s Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.