Pairing print with online units results in ad uplift of 53pc, spurs sales: Vogue, YouGov
Posted ByStaff reportsOn In Industry sectors,Marketing,Media/Publishing,News,Print,Research | No Comments{"ct":"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","iv":"57d9d84fb8f1b7aa358a7fd38e564294","s":"03c99dcdd5f44488"}
