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Parmigiani Fleurier releases watch adaptation of Bugatti’s $3M Chiron

The Bugatti Type 390 is modeled after the Bugatti Chrion. Image credit: Parmigiani Fleurier


In celebration of French automaker Bugattiā€™s new $3 million model, Swiss watchmaker Parmigiani Fleurier is releasing its own high-performance product, the Bugatti Type 390 watch, to coincide with the release of the new vehicle.