NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research's Third Annual Retail and Consumer Marketing Summit.
Gilt Groupe positioned as marketing platform for luxury brands, says cofounder
Posted By Tricia Carr On In Apparel and accessories,Featured,Industry sectors,Jewelry,Multichannel,News,Travel and hospitality | No Comments{"ct":"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","iv":"a48f44398b9cab0058a456238c8dcc70","s":"2eee1cbc591deeab"}