- Luxury Daily - https://www.luxurydaily.com -

Patek Philippe expands consumers’ knowledge via QR code

Posted ByJen KingOn In Featured,Industry sectors,Jewelry,Media/Publishing,Mobile | No Comments

 

By Jen King

Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.