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Performance-driven BMW Alpina launches as standalone marque

Posted By Zach James for Luxury Daily News Service On In Advertising,Automotive,Commerce,Industry sectors,News | No Comments
The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

By Zach James for Luxury Daily News Service

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.