On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.
On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group By Zach James for Luxury Daily News Service
Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.