- Luxury Daily - https://www.luxurydaily.com -

Perfuming fundamentals must be reinstated to combat creative stall

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent


Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.