Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"643101e6452b0f850a27a261f7a5162f","s":"cb13123c25ff6df0"}
Michelena Howl is senior account development manager at Liveclicker