Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"4b986126175041586e4ee1d366f6fab1","s":"4fc6bb5f4fead569"}
Michelena Howl is senior account development manager at Liveclicker