Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"799afa2cde3a0fa3bf4a7a3475e5e5df","s":"9ba6adf0a4c7abf6"}
Michelena Howl is senior account development manager at Liveclicker