Michelena Howl is senior account development manager at Liveclicker
Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"3cbcd6ca16e6a879639223ca6af1c147","s":"1815bee523a21a1c"}