Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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d92lIJEGnVPnDy7HKQRq\/L7rH9LJMNSlwFR5nlbazqOzFZOAA2wEeZPfEq2j\/NwQxbeSiF7blc+ItJYxgiMyJvuIONzt05goyGIbrNzoZPbnqScrpGCOfv0rjGKNVFkEuHWn9FoLMe39VNsH+8SGiaSahVeeHppqJLqyQtJYfxQPs4Tsf2rMKE2ArLijxbGEPLPbKAEs45G1mOrCvPwvvIhXh5h2VGD2\/JAnNeLsHEd+CCa7Fh5eBqGULzoD1EXoKWGFo2+BIf2m9Iu+vNVrwn2NAPR+qxSal4CEX0mHCvRcV41pc\/tpA+uFadVG705a10FwzgWfTQ2IPaOqUd9vw2s2om79RRmgpkrxhvRQiQaPsOowFP4FzecfFovA7UnNJhPIgaGtLZTx22Xu7AbK5L7Hps6ize8FUVRiKB+qsFYZuOLSpUMNxZMB9bYxSvyHpAHuoX2c5PtgZ8rkBKsHnQ7qrSuOLk\/TWeTiAltHbYz+\/BLbmZxpYz4jID6X7nmhH0J6H+kab\/ItQFn0mHzl78ZI+ORCe1Cb9Hidvdb+t7P1LswhXvok5pFp7tlDdvKQ5pnTkYdUVV8K+Rej8ijbRomOPr\/brw5dGaZpL5oOWEThPtjOlv2Zq3yAEo7SU8A0HmLl5XP+jrX+7OJUfPTe\/YzLyy01ZzTu4tYXK4RM6uoArwoOi02Y7oUBu7b7j9nMQShNQysHOTvZ7ChwitKU7Yk1JVIGE6itHqCvV5Rbwj8OipwAQA\/\/5+oRfRuIJc5rFYQ3kzkrG\/4kY0XFHx6I6\/8ogrzooAHCJsmWze3a0n47ENi+MBSQsp0PIgecpPcalZxT2tZfBW56V+lE19oO0gWAK7bkeANaAakGFQeoq6egLy0acoZDOLBcQ\/tIExSeXupUrIkCTp75nx3KXTCsZzF+sI9tmJkrdJZx2WQX2PMpn560K490kaTTYlzSBlKjStu1ziM1fQayXo6akxu1XRv4Kb14CFZwmfOTv7C9DZbjyDSHLl7tT5Qu4cowRf6iuQxd9dxLMYIbvc4VOXoEDX9e4bq28XIIm92engigLrZrdp6Qku4Z4evAuGE83XjcaSPQ3Ob7fZx+URMcW0\/gwwf3fXcKHKg7FHXYvv4q3Uw7s3TRGimPp7DpSgdOq+E7PLHG2deP8+58+2nbKIcw2QW1WvDuft5ajGN492jqCI4kKmdlFd42gLUxzS9Nl9DdXF87CAHsIbzcFQH359wqce3TwIQft00979\/3Di8a8OvJ+GNUXibjEz59+4qsQAo8zhkn\/7XhcY2R3iM2u2XAX1kLS9w+zvO3HN2objbk53i8iCWF2lqtuhAYATka9npuJLAPpGC8ie1jRVIzAMkq3VENb78MgANrxdpNLS\/A2rjtnlweFKHb0OlkZ94JndML+JzcYMC2IFJQeapwB+wbf5Ch6UJvjbqqMxdNRTIfGoY3SDZXNigN2k1LRhL825BXiKg7TMhaH\/GAtePMMl8zGZ+scYZdgSRxOFoO1wBJot0o\/MURjdM32iiwR06YPriifT64vvtCM1l\/0xMA1MqzB72cjYk+81vRFA2L0jAy5abwEAQAG7rTEELUk4TXW+lbPZbOfYznhTfD5frZ16C0U\/f5ZY4iJdCU\/fls+GlTS0P5iO8TKQzxIOnn\/3GP7Hbqn2VRkchgP3PIZ6mtkDG2yBXCXZLOTs\/Eq1xBqj1eOzGO2QD5QIAvTmvgS58+itxERAU+5DpU4l8Oe4bi6ZiIoM+wb8MeNGVwpA32pqJanIhekuw86hUuTvtrJArPA3z8npSc3gxEsUCaPvo1C3XdXx+giOjhNGEE7ghKbj75o16I3sP6+rwA98njGlOeSbiBTnA67hZ4gyjp\/FA2k3jPGyDFAcvXzEKZCGLWFMsx7AGoxgG29bY6psVRUnK4uQOh5oIU2ulWXkysIDpuim6BmurdOA0geSwihR6c2TQN08gVh5OvwQp7ReDuZtjHnmBZeMjXPmpjpxtV3q6Yc\/OJXWdPm\/y4Rsy\/Yy8HzCL1pi\/Z9xirboaNqtgEZbtrkxYZIEOMwl2ZkKaR9Ag1IdZiYZusJ\/CIQB76+xvjZ+nCTa8Hq17gf3Kcrir113SklyV5iSUC5ba0P8SOK3y7f1rj5mEjUkqg38R4LqO3oy4Z4ipuha5Fkh5WM42u\/ia6Xr3pbn1F7P03i6L6UG56CFQ\/Ia1olywX1Dx07tRBb5rwryZlF\/EfN\/FFwTqL5t2zvFT+mLLy1nbR5vJTX9kytlL3TdhTWXNVg7GffiPkxWxGWL0PknZ0NIrkZewtuep1VWSWx9HIiADWT4OVKQOgAZdbomDniaco+HbBEnVUQfXlE1xziOLqgsMpZJS2U9dj3Uki7NYvdC6hx4CdFpshLlIqmIgp42gsVt2biITeoZR4HKA9g3AJOfVN17LelbJv3AbuWU4xbnZHe2rZEQxUe3WN9F\/7WGSjQbgyE1DvEwhuR4ckl0NGvn+6GLVBWSCUIL70lXFkka4vx245sRLlu\/xy1fagQEDGQrqobkaoI4FLv6dFOuB4gkfCQGDlSteL7JKpCin7P9k63i+SO2yfkPgH2G1PEqLpif0WUDnwZhSFpmByyLlfowultz7ZfXnEhU048ARU1iwrbu9aR7ApEdQQIqK0xRH5yhYtrqG70sG49N3pj8\/amVLWBha97QRGL4SmlUXfwXShRIkYpqcSyKx0aqS0fpWFq0TEmeH+a61NI0WIEirDGhOOKlLxlcElGCt3zNk1RFFieYn\/bF4dwK7YUozNBVS8LKnVcy\/1g7tCxWZLdEN+e9G5Hpvke+7w75zUxXx2bvRfs1mHe1ZWyZPG\/KfRIq+tZnKu5ubcYuspcFffJ1pWtKTOJNX85+R+QIN10qBM1OZa+Ai+j8XJ0+s3LtXilAMFFo5zNZIMxrQzmNtqxi4xXsEhoMVLhfTIeAq1YwCZYMz0w++cJwTboUPZQHZ+woFbzZelHDncWI452f+3N+SK+45nj4V+JQE5VBVASwaXDswO1RotYgd+\/ZRH3MDNhK8hJRGzfdc1ol05tnApybSos76lwKnHhQvgpNaYOAyPLuwwC61dP\/Zui6qzRUhF+MCZb3kSM3PxcWCv31b1v+dqZX3nVGPkLpsOkIfGIkWVJh3eGlfw8dSZLfbQIQGNf+YfybfQlN6gL7sikRU0l8DMGx7rTOezbzVtkbertaOHBybUxm+fAmz68M5SPc0KzJGonpwGGVepPDVRjbtzG9F7oMC6USfDslC4YoBla\/dcrILCQmvF437kKsXfY0lJi06BzoEt7I0Fz3X+ASSFKuZRJY3ma0EPnUtoENYSATVCEahxS\/XOApBe8gBTadP4gu8LXCsU\/hgfSdVswIFEy2aaWCw9r01g9gXdfAv\/4g7BKNwGfmmSsiHa4AxZP6S6pzaB\/F8G55Ln2E8\/ozGbrvpPgBoU8M2TQaqf3VO3npgnsd7NXKmQ\/dJ2nwboxkbHowJSX09+nCrq50uqemuycRGXeaNyXS3WZV5ETHHYIcJhaNl1JQ4I1cAwS9e8jS+V1d84QcRvUsNvlQ37NhVhfs+iw7k5cWlPePbxPs9z11T8jPS46ekRZ1ILvAitIeuPVgbIoTRnARu1zWwgyFLV9HJ63G33hHWz29qwmiIhzmiiFkqYRA\/oqqs0IdoghvwGTr+AKFs4jhD1cyrJ8dRQr1g+xSM9+VEtNTMXxQS5thIoBh8T5W1TzwKGnJE+nNv8NUovZKTGcIf4QZxLnEaBKxlV\/eNf70jEaAUUq5MH+jKruh5O4G3JL12ofkVzatmYo2ld9z\/a\/B8btvEyH+GccgyiD8MiE\/oRsRmqhhhHrSQG2zPgoMSnzbqjOeBCZH4YmnqP7u17s9D+B\/aeC45\/WstD4Zmr2ktoYSOvyjZ5G2FrLBrUhStjEKqoThGon2nkZ2MwiO\/EY6YZ9XVbPhXoGDhL99YfP0bm\/T6Ba\/bnONmPa9EpRXyzhhlbE71vLti4+ukO2EgGTdwB298AheAvR75QZiYaJjRlZEKVIO5mYV3OxlfDwpVPDu4S9K2VBA6aTzL5EHes3gDhGce9S5qW1LSAgzEFvBKKDgs7KQB10VwwcYDSBp1iI+Jaw3kktqZHJgCECrlxPw8P7COXck7WT26vbKyT8\/SEDMMY8npJjSTNrCkpjavT6OzwdiFKLKZMnivePwKjPV9nMQVYIYGOnbDYr71gCB1uAzg3SGFkcF2mhnnNy5EkLsvKCKB5ujVVISVHbVjIkzckv\/oZG9RDpLbAQ==","iv":"66af1bbdbcf2d1f6d680756fb0ece028","s":"83db2496945f528b"}
Michelena Howl is senior account development manager at Liveclicker