Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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Min41KJxWPOioWn0NctC4eAUxxAhrYT8E2hTi\/8HHLQYf2rfHryeaD+vuGi1v3RQRegkpjlxb5MArBXdQ0M7gYJyPYJYtHNUZwEr5nCecpeBqY5p3BpPV2TT3ZBHf8jYoRE0RPjj+83NB0Lgl+h+MZC\/NCQ3qGooxBXMJFtYuoL5\/pV29qOs69S7j5zaUxw7OdvjCoC4VMooEq7\/HqUXXkOw2+wvNILyBHOZnAkx1DVRLqkyF0S8wHhAg11T9Hy5zVsobqNFbgSnlt584cHxNjwUmgBd4yrDR7Zn0otD2sCZRZ8z\/MfDsaNxo2AlNkV+SxgVxWBn5FEdoYrvmvTK9Zp1jn2\/Ng6tEHgeur0pu+GP7p49h8o7fDXS7fTZD42mUR4qvnaocQjpaPxRCdGYKpGxSq9SY7OOLcDuT6VO2AIzEyGGnNO6nHvZ1TNDpYyR11SNuAoTSNiPaUzPu8eZNvy4EMzSTzDNVLK0lYs5mItvqMM9g8JN9Piaol4bv\/bH8IHztMo9zSLKaqXmx8xJVsy7+P+VaV8iNlQHoqrdjjwuI5kaiIAyZR++zCE6xGoZZj7pb+Vxbaf+obloW4uFn4u7UVmzNzwwsFdtemSmDC3ou264EP2SeXelH0mhJyGrPPEjl1wdQwxOVmR2Z8j\/MGGU+HWARCU+XOxdANqXw9dSfQhxiXaoc5pjCNV87Zwgv2DVsZAKnTEtinFMa2eCUhnLmFYNuFNBrMop4xHho2tHtc9KQBY\/Xff9aMn\/3567LNqGLdGLZVJgY42nKLpSz2ERqqvVoIMSd\/NSG\/AoUnMh2YhG2X0US6ljSnVL++Q\/6AbBweB\/UmgOzUaclyRgHCqansJqlVG1HhOUt\/Mv7ubdbz7dRDYIASDZxcMEze1jjcR4cJt\/LtqeKeLip3f9ZVAIgSk5g4EaiTiBeTK8+pYGGgjRb1yWG4GDgU3zFs1bAPoagzzm1mDXmEJzY6znSNmoAfOvBcYvWb3UcWe4O\/BjwYjAKExTDpl+hkijh125ASLXFprM\/gfCyWSwkDTRrip4gIHHGE27okpnVWeg\/dqvt21gWhCJ\/hQhuzWRT5VLCHaxOmT45J52n4Nl6ELoCs\/zPgPOapdUtOP61pCo8mAiE4AYQiGROebdSvuwgc6Cvvs31EY1qkFyIaw+y7kSb\/IuDEMQgm9AX0C5SG2F6guZkk1stUj3tpBgMQ3s9BQJZGl6xPwpekfEcozcHKpylvRJdF0a1MXG4DCk4gWTieM6GuYqMWKH\/Ol3akw6Ur4cF0AO2amvtqTysN9Y+qjDjld6U0qsH3umzo4881cw37hoYUc\/i271A9NKrWaG8mBeMIs7eCj4N7rHiRK2OcJW6MXFO2Sl8uN+L9E8+WO25KKRdOFVMJpYbqto2RHUuVdJGqdfwYLgoTC+BERbZlNd6dhVmBzjT\/agTUc+93+zTQM3gUJBkFdzAw7AK38rdRUBI2DZE1\/nComBTwVZ7tLDx4v9979hYHM7ZlSUfuZ2fpfzeDxM6r2bkUrCSqQmX10pJlN6smtpe5PgWCB5fkMQLu8pwS2ULbUdtyQIdakfMOe6jP3Yj0UNKaUYSkH0pdSk7+di+28NAwBnNcRTNCUv4G4xLEYXBJi9i\/expgoK0W3Ae9IZ57BpQE+8W21\/8PHZD5p+mCC9juXTJqGjBphkcFGGRgSMZfnOwGBbAlCVPqbw1h0Q6PWZOwTvjN9CkuBtU1Z4mEbWM\/kgbBjHXuneXISRh9NBWSmksasdFm3+KfMlmQ+9LrHMmSjD6YANcjmE\/w9RhxepMiAGiuXlKlHDjORQe4WZcFpiCZ6dcH5cSgRn8PEwKvdG5A4deBy6bYBCoqUeJAJlsYhFKADJseWBQrQAh1r7Q7aQfXI14rA8UqW4j5cINBslAv8M8a0KE9eD9t\/NrMyzMRySsfCu40\/rjY0R7ES31fAPC6daywCwv5MYXVx1i7InYU5Ap6CI6Y5zW+nKI1bgHv4yeAbkJWt3YshYFHeZ8eryzNYbwiQRpri70\/R6cw14P2iJAmC1yNWpPAPZrWYJ4wKNiTWFd6KBzbarsSIrqVAZvxRw8jLxRv4YpIf68xiqU4aCD+dwtzf8RgM0M2bA2z0jMoWjWnFk0lflan8J1OWqW3hoTiQ7z0PrrMxXX\/nwMn8TVmAKzB+2iOvzsSuTUrij4mrpYFge7bI0RUnVOgr597aX8ORp\/g0qGHBkfTTkAQT3IFXP6koGwOoJYGrib3wqRxXaq8l+PYseRc4GD1nWIEVBR5YaZinA+73of04hHOUxAPPCkCc7yCsaP0WEgdHXiN9Q5v5C7\/aSQxDw0tatcxpr+bbElj5NaYh9pgCASI7Wa2WfuQsDNB18aTq0IQIQ9zPZ7Vxzgh2NpLD9HyFQL6HK9nmPw68Uxkdyd6YLL99ysZConoYstiG1Lmi3oYlpYW\/o9QYSl7\/5gcbIkG6z4XXNTxRAR+9cV47S+bki5sR9b96A7FzzD3Xv7QcgzApJjK3wAFfohfGAhl+ibtJJxY6USyq2asm85dQzcOYLB1\/Xrsb2WW7VFjWomSP\/UMrpRdlesaiP0bWn\/7ZO+TaezYF4LABqom6+6nnHOiXHxMtPdzMLDmCookj6H9YwaWkglA\/JDosXr5738uyHLOi+H9GLw6P\/KLeiGFxhlhP09iItYSNDjVwwZo1Lr7ehAIBGvarEhNA57MnEHgxGT6YppL+x3tZhAhzVi1\/NewS434QxogYyC0Tx0lMH9TUfZiW3qti\/AgdPmySe7bQwII55cqVwOOBJKCADsD4pvB9ynNMxFCtiVlzceyUL2RFEFLccIEUif4JXbZoO+y02w6T2n\/wImgeVlBdpjE0zNxJLCO1TjhsEcY2uvtKQgTByA\/PkNlBTFSmb8+95biXSuRw8IQrMlJ6MURGltSB76vNxV1+IcktOMnixIgMxZEC7H99OPKXfOqc6z1Yh4S45mdZiAUMk\/BP52M\/5SivuK9YMEWCp\/1eba7IfdpwQDoJRhnRkcIlIDCZKwucPYg8RyV6xay7lGZdoAhLlVIRCKSTau8GaDKXeKMOZQfjVDnK9mDH1Vb6MwwqCi47hxYUbAUzbxvePuXha7fPup+pTHp86Qf6oEPSBkmzWvXl\/iTo6Lv5E42joYXPVynOlwoLNYxBgyqvnqTe3mTcRuBnn+RPBzKQAKFhWQSPZeUsOdhumk0pl6bsf5dT099BlDO02fNFU\/dtIG+GoQoEH0IQrRP9MFjfz\/JVvQR8VK8E25XWkWv7d53YhkiVByK56OU2hGdL9naDBT9N3mAdNl8jTv7qETdMZysmyhb5PXxfQNBEbCXQXKMrbhtbqn9x89Ad4O5UnLjugNPEs\/pFJdzCVuS26f\/tPUZ5k9ZDMMn6NExN94PMvggEj350yzwbYewlXbjgOMwCCBaabwHAP31CjK5Tc2nLbSYuqZy\/Scz8RXBe1lz1s4dqm5lVE+KbWg7sqZItiKZrJtem9M2+mg14vzarKKSpu9AI6hlul3Xn9CK7Sz6jkBDj9v50txuEDNwZsaYCr7ejEugMq7VX0iKqZ1VtYxtoq3F6qhvUloErT0HRxvGjndEdvcyEZG+GwRRLNXLKC+XDv4RYTpGLhhqFk9jqkybLBGiQbjuyYmNgsCdeZn9wVZBlyBudDCqzMTnyIu63UOwoOyZ76TYeltBvEUw+83aEuvkod6IBEjd4K5mBAFuV8g2fLoruaIUhzmy4gHGndbrWUaqZfuPKprcOJPvc9hWFuFjswPQLpJBSaBeSSkdarN2hQ9XQFZyL20EaaOYnVA1a7PZngE2\/3A48UrsqgIBBVExmM0VYKaPOjGvrHZNYM67KQ7wMQycaQF+ZsWqawGVEVSzF2PXBqAmyOARLjVNHvhZ9x1a4aAIkC7aN8sQJA13FKBJNbnj2Kn\/yzu6m5LI6MzZse67oxwqmTIEXFmLOSpxvuu3WhQdKNpwp3pK1t\/GEEt+TDTzB8O4EPNlnYeIRZmp3zzLkRAYT72rrnH0SCgjEFyJEcnilzVMZgSF3lRXRS+hOwtvkXojosiOZDC3QBUgT7y8jfIX4uqLaGfl+LnuQf86luTW04Aj770WTZ8nzrQJTUp21AFLyXEETqHoakjBiqdbpzd99X6tykSf8jc+DpFzfJeHCAGqez\/tG4jMFWymLVEE3grzozb0qrsaoEkoft89Vd6l9HXebjTpT0xmg23y6pthJyV8eGg0lNQB9R8C9T88BDRohvxokTjZ\/jL+jVXQ==","iv":"57f8d37cefc456cfa5fdeb98d75a227f","s":"46ea4a0ba63884ff"}
Michelena Howl is senior account development manager at Liveclicker