Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"0aad3911a0efc5be032f7ad21980e695","s":"eb41bbbcd03bd0c8"}
Michelena Howl is senior account development manager at Liveclicker