Michelena Howl is senior account development manager at Liveclicker
Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"d6619a5f54a41e8cc61c6a125053a3b0","s":"0f16fbd0e93bae1a"}