Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"a206f43460e185a79b35f3f0c07d2de6","s":"e9d16d51a66034cb"}
Michelena Howl is senior account development manager at Liveclicker