Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"762776fedc0b92215d4158c866720e20","s":"473c21fd606a5d3e"}
Michelena Howl is senior account development manager at Liveclicker