Personalization can work between retail merchandisers and vendor brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"8fadf82a8f9d749ee16e915b03c5b348","s":"828f5c8080b1df0e"}
Michelena Howl is senior account development manager at Liveclicker