Personalization, gamification top differentiators of loyalty programs
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"f5b738df19281e4bda0245fb39e41f26","s":"acff9cf846017295"}