Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec
Posted BySarah JonesOn In Events/Causes,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"fe21285a0808c499e4b9271f3700d98f","s":"99119cd91c467c1f"}