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“Personalization” voted marketing word of the year by largest US advertisers

Consumer activity and behavior is being closely observed and acted on. Image credit: Association of National Advertisers Consumer activity and behavior is being closely observed and acted on. Image credit: Association of National Advertisers

 

“Personalization” has been voted the word of the year by members of the Association of National Advertisers, an indication of the leading thought behind most marketing activity in 2019.