Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"d5ce10f21d7ab2f064ce495a84b4b035","s":"1aa655a4b573a7bd"}