The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No 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XzqVfaOazvXOg8An8oGK49AlScZxDXSWmzlqKqAlxDnRR+NpHa4QqS1\/1OKcwj8qmJBittXdgPU\/J4eHrDmJ7m47por71NB7dTdygLB\/IPiE8BUXGrnKKh4U8WRfeyjUTymfHrTlVK4sbRH5i0F+Wle7VdWhFoIwwwDR4lEjHnJBAXOge3p48pOM0wQAXHIAuZ7oRhzhLmRR\/29zw08zhvVJ4dyuj+S0QgvT2V5GHKpredC8oRpNJCuK6zqafxjb3h1f5E9XGJYVthfMQ1wyH7dbkQGb\/MKWMfGhhEeUAYVOQ1EmSyERpbgsZ+UXukbEQEIcIBTl2cD4dxAQC1rbj+67G\/C4KFzi79qZTSdLydybCFxGxhGMwwIXUIZEQH4CmWxrbI\/ZJJrAFY5cmfwvd\/AkP158+b3kDxm1CSJacw68RhkJtk7slTZYBgxF1pn7+Nn5RFSIZ0dozQq6ZroXyKRrx\/XJCP77XjS22lVCiRt39aLx3hfz1LKuiQdwZUwln9H4uvyFUS7fv06Ff0Xkg6uxLjGs+FkIXXf1Xa56ERQ5l4+X4Sdkd3oI3t44Nj\/itIiPB7kc12CRpn8DiWLUc+lidgIXVbhuCYbA2S2rDI5PU5bB\/jF6APUQP20BzCY+ibRNfA7C4f+OjID0nSbMN\/9Y\/M+7G3eOvQUePOpYgXsHT1SXHF56dUMqJxxyFA+3Vvb5qxamW4+mWIeUovryPAwqLJcAwtYbKOLCPsBRHNHp0oWUEboiI3tjHWi3kV3vWku+r8zpWYQTGHZoDlP81zaozRVBJW52db6pZL1HVT8hHD6\/mHOwu\/Zn74SIE8cM1wb9Ix6T1ndfdo\/pCWNeZ8HX78H2JNoFwQyNn80ueuBSAOmyA+s683AuFUQIhMNhqxgi8Gm3U5HLxAootbzdFXGKMp1JuO1HZoJv3iGSiOeDN23hQv0v19hqEw+SuM5qwXqXDqwvH0tzj9H3OFjILRqOkRPSF2+nDbCWhahU1iZ+sxTwZRkcGRn1z3vLsTPhwfEESSrYJQBx5hIimImbww8aFmPBajPhHxGPmB9qVR39dY9wc8q0nXuC+oDU\/4NucAWfBEiJRlWZAffe+Dl5qKH+1IcTNWiX4qooFm4h5yDsnG4DSBRLbH3bZIayQ+p8yTc9C5eqLvf0e3MimI\/pl7bFI1idZU0asBGrwu8hicD9pwOXgqq5EIsRPFPSu9nZJmqzV5dpea2TvYv6zuHvddqvOsUwIZ+q46chC4WbrKUNYDsaDfxf05Snw+uRg\/+R+5BMtVGWtNsGsVDkKMK+w0bMVHKiFuyGDwTASMJKslPZL7P1uhFN+N\/Ig\/7JbBzw7fUUY3ZdaR8DqqalCAWq6O4NKhmPot2kpopTNv29NRaTx2SLTlgHLGqE2JTT4m3JbAObqKy97uQ4hXe3BhNfFi\/psUB5rARTba3MADRrKlDSeNirztHoCSjwTj\/SAvdspd\/ZnTWRLO7QrsLy02hy1Q\/kQEAo7blLPNedLxoo9XbW5NywjFWN+qIMKXHllg9DoS2a0zP8qd2kxUsK5INUzkyFaPzYH\/ynMknKqzJEzIgvJbEL2bC0CfdtI0xj1u52SuLdQvVNoYVnDGzAdcnIszpZLJRc4ynyte76KRRfPVbDEM+eky4fTHZOydNRdO\/gmTRfN+2E761JSlVy9\/oODxr1HFx9QnvwJ5pS2itcgQJYoZpINHLsnNmYcUalMFOqnsFSiVI8Tl09SI8+BL5SVl\/y8KY7wRWG9aa4L27DW+cJk3pdW0eRTpiHv5aEmTYaC4ujQ2WZznSTDPcRlYfvSPnhM1HzvlFlNLCPl+a2tldvctSYV1At9285wkM3dLGBry1LkR2WitRnNuN5a07I6uRbOEt02idl0gGFn9OFS9rFZ0pgk2w4b4bOJGaTvX\/ucDKIF57XsRrxJbaC72YNWEhNakqX8tF7weJDnixJO1nm4hlYFy1v8fJyD1ePJ9eAlG4+pPZx74hNMmUz\/K\/3PCvl0uOfIUwnP+EYyVaf9w9Z\/Zn+uwWXc6Qfplkrr2MdyVyFpCNrFSP05Wo\/0XVRLqFVZZSlls1TUi6wh4NGvgHf20xN7TBc9xt2mJF58qLWF12G\/JPs41ax6VXayZR4s6beH5j+0CtplZ5ZbNu8wVYR5JXXn5svXs7d8n7PVKFvGpThsLmOGH20NLGoDtbF7M1A\/YZGtevANPlnmUaFRHbcZ5ZI5yfjvvlI82lQPRLE9g8BdzuU6CkbCdFFw75YJ7RhIWGsfF6A9AG9zPEPinIk16lFcOY6KTK6YXJa33++Ibw+eSEm6UWZKMeWT+QDhTKBUr3A7ND3KdRCX29\/3XGX6BmukVceX5UI8RTJgiuQPuA2\/4dpcGVbSPMupFcSijMlsIdzhfgUr9uLNQxO6VR9JA7RbCaDjdG5VruNNek6az2g2KX1PsegG0yPX5SOZxTua9NQ\/i2f6z7694Cigt1+qU0AhCL9euxTYKaAa4dA7b1eLD7WJCjoKVTs5IkD\/NRx5mUQhtLSn0HNVDchTecMgpMI4wcymXikdc8qc88tbVPtA9bMXQtInWh8C2QNsgXqnr\/xisJWLrhomwQjiN0OUeaqtbCPjFqsf+mZ5OpcQ3\/+pwMaS3WSjDJNxovP8vXtfOgL\/uOkqy2KIHqFWSi6Tf+YZpSEiHr19mB\/IgHin7UaYL01kd15OlXYUB3ql9RnsMKo3CQz36ls3SxX2xXid+d7TPrZnqk1lbNrP\/w\/NuNaFWf2MGfRmT0Q9XHOMekBPFLfzB4\/cqsfS48ZfqNNbNd+X0d5IQFxSei\/FBx0ZuO1p3pWj7UxO1TBdybtNMf4MidhwrreKo37qS2w5pCD8G8m5N73Dq6O2IbsG5MI5Muu7X+y5R8B+ooSQ9e9VFxYen3t2Mggkzdhhd2ISF0B4v8FQGXSHIBnmoiarSIRfhobJQxzlY9sNGaHfPerrV\/OGX+DIBNuLDG+QRUKOGzMTJCODjK4QZ1LGFUtvkH7ILVpOCe7VNrJ7n6d15Id7eaMp7VjYWtCNds2lScjYmQoHCRELad2nX5bq62q1BYhsiv+O3KHR29myN\/Hawxggke7O8hqIPpBa3V92pUUNiuEYWHAT\/MTHp9+Nl2zOFd0gYl9Hn7cmFLQHmQKTSObtbWaex7DmFtWzXCbxtOXhD5GiOd4Lo1vAGm1euQEcfeFi9s2ewPd9z3f5nxEiQeEhME6zha6DLOJCLMX3p+h1SJ54Mi1vVyyyvb1U1FITSmm\/prkD1LV\/7i\/moKh5+CeR9U6yjJwQ7kB\/e9TMSvqj311Jls4szpcjv4Tw6q6aada4P6iJ3F6P0htNAof2sjlDZyjdMKLhjkX3ttEAmKxLugaD6rSc19SHM0biuDtHXkcWbckCbim1xGDbC3uBNiBDcGuiDiWFOtjSTEmhxG2A6d3RIY4BB+X41xmV2NodVpj2uXJi2qMz0FQje2lL9whpqDce2tdCrvSLdRmalWTTi8u6habOtbJJQgIAR\/s\/ob9b9AnQKksCmIyf1jnU1gNhgIgnN3JvhrjBpBZrMtjmodMqd03+OW47VKRK79889dz92wY7osworISPT8Pvr5ZKdMYwOsnfUn3vFn2uqr3qkLiLGVfSs8Pv7IYiu+ckmkjRTBtUnPleFjRd9XKZsbZbHdLSfozImIk19DXtbRz\/U49yEteA3qF\/MDdWRtCTFhVayACULNVYfGAg910oXcliIJvQadthSY71BZ7KpS8gxEJ2fcnj+vVg75mxl5Y75T6ON7BGJ8OIA8WgmFgPBwz218CAnjtkC7JyYm3trBnPX3qsuiYx3ePPdqlOex2mT9CXmulJjX9ixZ4Vb8bhkuQ3xgpeAHoOaicyB9+spN80jf1JCzl0U1InISc4OSqr7V6irhfbqbKDlcRMv0WyrlP73TmWfpDb6SlCzHubm+O0WWI1I5n+kY3SJ65BDu8y\/iM0ruTb9e3cHYuDTv5Qe+1pBnLg4UwPR29k5fRPkAOdOiEbpThbPsVNHJiWrr8+m91SdHrtGZhW1cuzqeAGIQjnEFhrT\/UxEDdyodOw0jwVo7VmQ7zXKt\/gR+nvVrCAewm54VjVzUFLlhcgZ2HZy\/yp07SyDfWuWQ4foyqgjluVsmEKM3rA62lOPADKFoSG+kcEIy9ow29Z7boAJYT24WtphtNvg+diOozEiVyqTkVqd0HDVfACQrphPJ8v\/dy515a7P6i6WfkQ74F\/OxueJhr0OK1fzDcKhYronE3GZSdRouQSF9VskM67zMC4wWliq7L+5vrHWgvqLY+MdZhpVbSCv6c9G7JeRG1MpactnUxkpp1nBuB0vBVZY0wZfQbufs1fXVVyMPTLaSheBwq13JxqwpIM0OeKhsJXBemMR8ibpFXIyPaq4J9RZP8IQ4QvUtI2H3ustZZqDhY5lANJOHz+uzqKfUGHoSGZ0\/gLgKT5Qna8yKBY01up8hCguzC8JSsH53oWMDbfHUyxeTwpkoFquCgY0TB2x3HRly8YHopErk+\/sYD\/wqubr6L+mgctYSedinCAHKGmGgiFb9PpNEs7Mds\/lXvmUmLJHn3\/7Wp6DM1DrOfkqc6nLw4z7zolZqBMKEzxfva1XbGgdUe38WD\/bm\/G75YlDPBsnM3I7F+2dCdydO2wp2DhG8FZzuQGODsGsXrw1j4z5DarOtFGm4lT3FSZ2oVDTGRqmZLiZAqw3wv9LxQbyzTiAQiYR0tQqJTaRK4vxOcOSIhs2Kf8ZBSDCcCE\/63XNQJOtsovsuzLEi655bggrKZka6yK+yBexnD2aQ+3x\/VUmv85YD9rhCGWejyk8F8Ii3B5znbVQ2a1wQAi7zYVeL1GYY9iIkQ+IDKWZpp2IxdzIwk715iI86KIJgzPVD9Zbn\/Y\/sFRFmoj95Dtsw3E8w29e8ICKUE5PqnErcL5suG+IjMgF8HV69XpnUGVLx+bONGqlpGN+AxM+c6xk4wB7NTB2A54YnWyR5k+LNxnoq6awiSmF\/fQmIsYgB0kZTUx2w\/ysTBalLFXDYOGpSKbBUImpOhmsRVn5tYW+7OQURYtlu22ZClgyMgplA9A+yKtwF4BFV2xg==","iv":"653353c26583a1babb43aa607acaaecf","s":"cf4660c390e98255"}