The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments
The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
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sHV9BwYMDUjkr17TbzUK2zxYZ9WNVbIJcsmeA3\/SE4+1y+fy+h7XI4Vy8qi\/qndgkzTC5e7ylmEHcZkTD4o0KGJ1nqmPJ1cwMuMBRQ6NbVV+jnTbrjECHBZQlE0OjJAFaWmIpTS5ME9urST91Zx9m2X8lEngaK57y06RCLacDT7xqypZ4KCICp7V9DNz1s2BG2nZGCrAeu0Sq07fnrAOgAXH0tF9fgpcoaKUUoNu9njxfF\/IowvSH4HKKf3sAqD6cSSelki8W6NFzqkaAhsuerGW3c82J3OymJzms0jhdT\/jJyMGktSyuC4QGXHj672AJ0U5BV24+Y\/0p0J7\/A\/hNhT3AmAWSxKdxv7+zzWgl3NdcftKV6Mf38s6VsGoEXs\/K+qHTGLKtVb0BVqI928E94ym0B4e996ge2Z47vd6CgiFgyIgjJa6tx1vYUZHfZHQvGdZa\/lysEH1DWTdDs\/JW9PAiU3cMX5NINI1yUb3Nj2VwG5afY\/hr0\/gMou1X+MAcoulXOVTOoLxajlNqUTgecE5z6WyuS3AjdHcSblnLQLNii2TGlvCeOKoJc7d1MvJBrzqF3O0pbaIDdIiF0HpOi19cp8v\/rs9Fktf4BELdX1cYJoVZ424PTnXIx2vYdU1RrhdEwMXTqqA2AkAElmWHcZVTafSA\/QkzWJYIBKn5QfcP+qS3KbIH6LM34gnR3\/\/75oLAk\/8EfBvQUkd45tsBZhG1H4MWUR9WP7uIbYcyuthL1cnsFVTtIRXIXuuZQIglKLc\/STcF8dyG5JBH+FXxImkMHrM4yPWTSmI2aZpov9w\/eqglBeznZvwveysDxEkU4aibAHC0hffQz5kqr0BCEMFRMZpVTH+xRoqBbweHnRfG4AOu1FcvR5fFBhVt4L\/8vH6StdPCHlCKBlt+U47bWemHbVFLGUmaFvauxOxQT\/GK4ggjbm5BdHGoTtK+\/3gNKNW3NaGPJSjeprakGmEfSZ1e398RcKpEAXr2KwL3KmR2xbi46IXkFtb6A0+vCt650Vzb8\/8qth4D4zOf4gEwpxv+D2drHKEqgfZrwZRbQa4uKrQYl1GdFD\/EP4ZI5\/qapLCuPd1QWAZAQ+kqXb4VOZHPdjUk+8xcffmyqbHhjgxIJ9tAugm+Ec\/LukVdr6VwzG1z6mkiPF6dxfkPAKo1y1XKAklPuVbYD+4zjCF3qs+nP6yGXBUthUbRf1gHUITuAYv6BaPRm7mBRph9oWGSMqC6rIU6X3MVehgjoeNE+4lYePr9VfiWYGMLw41E8vBSlCXdsBJg3q2QLlKBAB9osfXOOTemjk2ZUBiTHxFRO8Pb33BCa7TfzcBYQqbhgLPYBeJvJUfDo7TGSqHKVvPXgd+wrplFfXpfdqIu8+E40r8GnFCoAsPXUU4QTCxiasd5D1FezN2NbTdtAwOhJrcSleWP+W3USkWk8hHzqbqKf7FhS1WQ2qgGNEOMW6Mf+4PVQ2HgktMhfUXVY+u5+KX5Flkjd1CtM0AiQgtlrosEBSfxPMryMbEfkmlo7QjgB80joZItzTIgCjnEm6dlwlJ10919eJvIcxQ8A\/ByCJXYEEsp2jk1HZTFLT73Hdmhn8iq93O6qPJJICiT2uXEIUObK5YYPRErbKgvbYMS8AYwMDxzQp3IjC4KijLjRxUXszNyDwowJR3baW+ljkG6DhU8w2eebVpx5YPgOyLyefZR4zwzls605RIXweTBV4TH3vwLGc0J\/3m9sfe77TIJzJlng+EMLttpqKIDBhwPZUUklrjvF0FV8A3B\/dLaRjDNgv3BARRjZz9E8z54RA5YS0RvBIOzVpuI47z8eSkadfR9wZPdBPNUIUkjUFpFEOhNkns\/Aaz13dAvPLI0gXFV0pfAFR+Dxrnxd2AyUuQdNFXGk6gw6bWyk8IiT7M2cg1rUmh3SHs9kYE\/5gwO9iOqnMGXG9GqTRBK1+64KxH1WHbxO7dNrbcjs7FkRBIeO5hjEWD5Ra+Ril\/0etv79e7SHqEoOQkk3o1zHhNE7JhNHZgycKBlDzsb38dQgKhkH95\/zu\/8jU3YSVXyNZ2mV+jX83iDJDMm3Y2aPj7PUMPq0E3bRF2peDbz7yGd76yRb52mMX1uYMb8aA84GahaoVK+VnEEhOr7POC3W0X8zLK3FY2euF\/rdF7AzXa0jZm1u\/\/SOBqSYvbGDKIq1N6\/PVuk153\/KiXYLzzu7htx+EPE3u9YlBLxSYgmjdWr2DK3BqRLwfn9ooqYLGWm1Cvp2F9ZskvcdJT1qylyFXE7jqr4QF0FkXq1L2Vf4tlHs5URAaHRWlrafLf5KXGVOwPcP8G5Y7917iq4YUZKrQeeB5ghBDYewp2T7PmasxXrvoQbhxiToQPJHyJHZwkB6+4B+oIbKc2ejPcH1Xv9JpOkDy3divJvK6XJsEDzHMnXBA0iXB6vglyLOAqZXpqXokDSd8UfEJYCmZKWjb3ebrKSOKkXweoJ\/RDklA\/NVblyyiAX8AcUQJ0t96Mhj6r1\/bkAoKwizLi49t92U7ZGPU3kD9koEALDSTWtHAfAngrGwRnE1nCOqXCG3jpx1DzGK1LFGSfrlYXq6JuiBHmqBEhDMEIhIfRlSKnCJYaDCpk1Y5BE8iOAC8qM4XJGOei1qsaHhEp42KGL6vbrWCiOaNTa+LCaV94ZM4DRkNba1f8vl8R\/iuWKmaeeU8d6aXCZZCYjPVj2v9vsNDzQxX\/zW+vp2YrvRbcIiXg5ODVz2fFOWKkXzL1W+YgTI5bgov0tazAMT4LOpITDQ7kBHynGk48wPIkzTWkW2IuVhlylBkF9sw5l\/kvVPmPrtS89ke69yAc0NWdgvv+ku4oHHUZoohsGjb85+kHb2omQU+H4njvOZAnEyyzApZp3aPqPqyHqOBBltqJXycLPwPaPrZLc8tSYkg61mFCwl\/L9ZElVXvCfCLWUt9mpsHpwK66e2cJcHoKLPOVvXvNrQiBGooh8KQD8syq9QmsbCJ0PTM1EoLT2G4KZsjVO3XSzXXo9q78viF9sEHcINFwS12zCkmOaOBF39xEQCjsgD8UDfTikFipyqOaUlFfS9Az2XljzdOFXxACvOfxIdSA74fR7DzoZhbRklHVFHXeWR1pR6uVLxK\/Kn6wuBDHsA+lWDpx5niXidW8vewsA0GqkCTUGvTj3YjM6YKxK9tuRXrhSeRW6urqUjsQx4P5\/UdikRBoYJAmUfETy++oW5NXK6DHZULIkwdYL+2wbiIkK9wn1slNs6AOCl1cCE0undOrFkE5Q6NyrW57zgt5Qymw5tvMJ3usErAbM6Aj7lCesjkR3dHXVqCltBJp7gQmbcd7wxQdkieLKDLlHrkOMckKuJyynFiyee0uGAh\/J8\/1uiM7bOTGtbRkOCx21Xo4d+YrYdi2xfCHi2kjGO5VJqL0NA+nZTC\/5WIm2RPzcnD\/c1i+56pvYzg3es8P2\/NKgJA8jDkS1jprDMVhq7EuFnGLnAoPX1QdGrmcR3vlvX51s0X0Iqsa3F6UFXSQ6rPNWdOt8XPdU1QLUyT24G50zS3SJaAgjsUvx3C6El\/BP5UyhOMpdpc5JWyAQRWAmkPbn971yI\/jobIw3QNJXCsHRMsSoBY+0GhW421baZIdgwo1G2ofddMSxsc6LuLkVTukFlfZBH8YnGRySBjwBQRIfmDQZ7j+FqwDPSTnO8d8EOuHFMYUJlxd5HbSKaamCAsB5BxZ\/KLbon800j7SPBN7TzpmJgE2oTjTQW7ppZpbEqnOnMptzNNSC6xXVZ6jqxt9gC49cqf9tHrzy0XN1b7KeiuYE9rMXtJiIyIcKuRKvQX7O+8D9thVH17rtcQqIOdVTvggol0QloElHzsDFwlka3DoOOnzB2VzvdhfyLyvNKb6A18ggVW+H5V5F3+oYP\/yDjKLrjVBR3UV9vGKmpQDMNyLEFqQbc0zjXITcud7oaJNrx1KdZ0Ibe3VxIRCO\/mG16k6zb+9oNZTx\/OwSNhetMLq\/nJ0Z9PhDIuqkCkR3ZbdYiZcLvyjkg561mZKTMQ83gn5lwytpPMbK66tb29KqLobttZolWiLR4pJGg6KmB9VxwwBrqS+hnFDnWuCAeV\/T8FvDZ0ivZ68M2ywbN8DqrWSOVWoXfiA+kTE7AaAcPlcsRRCUo5OS7oWp3mPTkiquoCLxsWoTHChK0Oe40X+lmVO5wDWiuirbnDIYEJ6Z99a5X+WBAiEP7uuA8FQN0T4rU6z\/\/ckYwfUwISKQ5gkgU664ImnIlNL5JMYUaNUvP\/lLbfEIMS\/YqHXO8GhaAaydR+BAPM+oxqELe0Lej7+1ILlGPgfpVcDpqYeWSk6LSWnLeVX61e\/zEm5PtwlGRYCPIOs3i5hOVQUA19Ifnb46wZNOEF8FYnvF4hb0IBDOUNpmyOXBJXTj6NfI6lyBJ1WfApnNUSqvpQh\/Whs3KuSp65RsYd\/ExMM4rUpW4kYvF2jTMlxm1cDam6ze+owz+E\/pGnwRYWd+VtnpFEXRf4+w0FSNy6pjx4u2VAc6NCwzP57dXDdTy9fYDfueU1Wdrv3k51ws2UIqyWYbhYXuceOiYM\/XWD7OcXgmmaFgRtXg2KoEAvmQ5Rsf3XVwCIq7CNLCLe1IEVrL+OsrG+whtXBcakzjI3PQU24Sl8ycQeho5q4bMeGp2qrTXUdZynDBduQbUT241+rS1njfGVJjvyVCBSrjN\/b97yCNx0lMl9y4mBkgOBiZchkU5JSOQeX1fE8jIW6NOs7lWm4i7qSl5MhouFBw8xNz8H\/QRq5dPiUpztvvpWsDOKDiJFHETbvjYCVsvURIvU8ExpGrtlWZdlStsW\/xSYafmIKyNvBQi\/Fz4iQ8jvGk76MiKObaZH+AmVGGDvD3vwp1sbE7Epwr\/d3Qx2chCi+WdS3EKAj7PUrKqdJDAmLSC6H1qMctEvktks9abCtkTZDCiJtl9F1gS\/UPJi+yNlBe9e59vMZ5PGrFdvjcZhVmcYX+P+5f4SCqZ\/Y\/+A7lzqsC3OSiHdWR1Gkt+EHE+fes8\/6RdBoLi6LYrNkPdaUZQbHf9uQ7WKvJbxTwPq9gLW51LTE6CqcOsHT2uHjurcRHp3xsKAeOw==","iv":"b04424113a52df7273d97e79b497ea6c","s":"a6ecc976dfcbb133"}