The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments
The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
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","iv":"deb294eca5eabe1238eca68e0a0417bd","s":"c69fea2494ae8f5b"}