The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments
The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
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","iv":"f8d12060be042f3ddd74132a201244a3","s":"9f0540f8d506dbdf"}