The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments
The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
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","iv":"6c900e910670bf04938716df5899f41e","s":"872fe1bd16bc4e82"}