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Personalizing digital engagement could save luxury fashion

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments
The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent

 

By Alexandra Kohut-Cole