P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"1lwi8CJlACpkU1gbTQsH3OHEJk0\/zKVMDmg0tgYFnRApYwWWbhSBj2YvcJythRfv4Ec99slkA4MfeH5GhcpYQ1POUdJ00DAFFMHRe5bddIZpDB\/GvSa40e2Mt+ojCE8Jiq2Nsd4CZheqwi8kU3I11DZTy9+ka0WbV9Cyf2jCxCXJ\/MJOHCqw+p2MFncVYfSsxjTylifIzygPbDXr\/tl3eIwTAL4EM4pp6e5y13WMmuLCDHEpJOg6E2RRnp0\/Yr\/tdSAPZEy050CHCPxzWmemcdKFah\/k8FMM9y94MueX5W2WYA3eCrvYiIkh8BJmL6h6sie8TUQI6bAPiNn5OjG8qlH9lAF+d926OK3I4GOtClZE1HPdOCkkdvIlYwD59gzY5CM6HrBL+wgXouG\/LqFZ89T5uhBFTzK80r8BvwT1v2hbT6eqCiHTA\/VMkGLOgR\/LPwFBFs\/YqdfeAdd0InBRcWAG4pAAUyfWVA119FdPwsPMKq5f2nHQMEeZMgKeFOeRM\/wPspXtawnzFEvR\/3APcw9mXFnxL\/xqxJ0VOLVulmLs9FJTpjb\/x3n9LHh3klmbm5C5dxTILhpWHxspxnug4VnpwYt0rVi50U8ggyzk2fNCeSYNDSwiB\/uxnQwzd\/Ql13ZI9IYGA3yUM9YNnXoDb03mvJ1kdXiiBkhGu\/szXt4rhKu+l\/QiH6olzrUjbbYCe1T00RlXBPaId9\/6649bAJeqjaoXxg0xm2R3xL8iaEFgNdvR3Vhm7342e6XCe9veecy0F+haMz+ibtBHxjTVT9z4OIgZmV\/P6+NPvylBph4TC9IlVnxQM3LfpyMHZpH8eoa+8P7iFp7FYSFPsS6GPyLGpeUmURvWEJWiC3zK0bvozlTZqqh0luCS7D6i44uMG3kXu3WQ2CwaNz9v8UWWAdEVBttdf16TRGdcIJ5w2INko4Elhc0w5Z0SdYblJkyPB1COhv8HwahXkJE9cssgHiD9u4A4t8ioljSJWD\/id1taPfXgcjqwjJPQkPxkkKjcX\/56pC+7RF7qcGfV8eootMGzksGQhnUDNVrG4MOOxRlzgIQoaNKVyLA2D3\/NOelkMnDIVdVkuXW6BNDAtBmGLAQKdUvafC8mril+6RotiENEb\/94b0mRxlFtn+CT8NYnrV9P6OXELVR9hJneRYKXpIC42puLiK6ZP854pvMMkUorUQDdpCyw32QDIF0XDZExVXQ+3W+qf6Ry3+hYt35lt5S1rBTBhvqgrYPxlv3vn9m0xlwvfOjteLG9IroTfp5OKAjsewO6XJF3quY5aWpFrrqnJaqhIFifvLa9tzN6OFEVl\/qo0w2CHikjSPkmNgewaWKOP1NibePi06\/rOCOZ3YB4nGXFbBDpoDXQ\/wPdPuRCBvTJGdufmmoVdsSCb2X98MYnbsQ0yO8kDcNPF7mLpvBFZTkDAfoYOhHp5U2DZr9+ftBClj1VdIIqCC+mnXmt3ocl6r6JFQDJF8DU\/kouw6Icbt9ol3tkHg9t1aAcc5x7+HN5RTL08mvXs7HnjLjteoCoszZtU8DGCepuC\/ZM6LwCDrkGIhvQloZgmvvmFSM5yFLLHDZ7airg3yP5XMkBtFBE1kN6h6VPq4bg2YSN3O+J\/JfE9ZDegOJpsEM3nNop\/FpkekF9NIylt3twEoSW26QCh0G9kgQJonD8klTYUN9BKykX8VgmU6LAt94Bvb7Homq9pEh8BxG7MV\/eagIIgfivb4AZjxy1k93JE8u4O3upHBi17sZ\/EkShQa52d5+5+sjAsGNoaDTMUqg+C\/xSPry4QGRB1x5epi6BMMtoZBESBkR6IpUHBRbcGIOD9H6PorEJEBbHirAKQeFkL64EaMTcFqbHEyH6rCVY\/7aG5x\/ZciRebo+biYWN4infOUBXdto\/OD3pPs1DQ5wJXLaM4F9V1GWrNg\/wBj9OFkwQdQi8epU5LjkrsZs+c9UZGQgJfwah6NnMcRVtfPpvqGFjrzZ5TrKXSSr7RYwUjc+5DhqIVkxGNtkNF41EVh4HHTKjps\/4UIoc47DeEwKjt6SlehOkpXhSpMxZfT31Sygn96pHVfr8+P5xLDDA6wnDBZQlGwM49bUmqq6inLTT8SGkq8+HinMDAz2nzhhKOlASDvMHSjML2yK0maKj5s2YQBhWjWGoxLpJwP4bTMIE+J45OxvYkDZLy43KXpsamFbiwr2OCYOLIvdNiSEK0AqtDC+Yh0VGtO9I2Lehi4m+szzG2qOuqZcWJ6y1nSLa13y+wXiL2FkOivlzYYTWfNGExc5kxrQ8Kt7B8Hlfn4Lb1SpjIO4J8snI5Be08M0l3auc15VIEj9RPjJo5w05pVFoviCr3+T8IfVF0onpvkOpIGX\/PGVpXohVmPuL55YNFHIw22m0h9Kh1Cq4hc7lJykAvPz5OIk3XcUrP46tNmRdpxh+trKtY6Pogm5E9V3YBiXK5cvNQ7Itfq7iTpReIw1O4b\/Or\/MLK4lCi7ReUmG4aJoPjyY14xppZKsziBOlfOYspyxtuE3Epo+tvd3lwLHJE8v6rW8m6\/vdxSHUpJ\/TGS9qN9lCWKYFfPZXUztNFICzptkgiZwmZDnkmJ94hiJJjDwXJmiONP3seTlgFugTtQjY81nJQh2jB6+sgOP3XqDtM\/n\/8YKhB\/d7TYCEO0oSrmv9e379Poq5sT9LPJ+8FqDKuzuty3SLNFAhLeiPa68CyL2aojTk0iAE8rfehFubKdS8C0A8kwXFFrdN+wenYFQi+Hro6JVB\/wsowWTNHX6wFvjj5Mx+3D4apSwbAzX\/di2Pg99lZPB5\/oGPcKU9SLRZau5WzqJLDVm9Sh1bxyNiq24ep9Zg3Vdyj+Ik8y0n4oyftZI6zJbKzISlUD7yQcrS2QNCftHHNd6U78iJcGUvSmJAi1LG26C1owF+wMMiDyXOJqNmDfagdF25SUPO\/E5fuXmuGl2rMwdmgTI0NI2DnnFy2DQ5vVeEOX\/uOArDsX9hVkCfEoJ9n+eLThWubbNFg5z7jv3sdQBWkLadRQwZcHkQCv13\/LFDXtqhoeYmd5\/s+rP1mOkCd3lQRZtn+mMX8Pmg2u7cA5NB+i5ylgtPltW7NtxrC0IHmVVGPYdTpIwmHuJNeprL843m2\/k4YCY+SSRNKOaxiO3brKxtiLEn\/nFh10LKzxdycCBO5BLOiH63BJsl9FhsGRg89W2f+FhvxTGePuNIy7zBwDfHr\/QHxUs19zMBtbbPiI1JuZBg+61\/SXDuZOdtL+1H\/o16uV0fHRuYjc\/PD7UM7tkWr6tEhCLLSXxWKULvTHvIa4PcBbDX3uLiCag9JSZZUfvM5eDNAgCzR2bh7JqHtrh9ZAsX6okrd8wM1\/XKM6h2pHcE9SgQJetFdA\/qaygQxoE+l6aSGpQwLlu2rnvJgw7VwOtfOrAK0ooVTAoVSbI8mkPGfqYiCS8bxecvIxWed5yzFOHXDixU6vAQGwTj15jHhwl\/Ocfm1vzEj9z+umsd1iNo9FmbZ6NVzb9zUzfLlt\/96pq3j6cWK\/goJ90ZII1J3XMGXif49SEI7ckw0JQ3HLbo3TfJfzmao8aI\/vRRKkB0zvJBSKx+90fFtJ2CiFUAIa+l49SsTOcMSBZTJSGoaYQZeplaiCYt77mX5QS\/vQY7XliNXI0bx9YKOQhpsXgraUP8GJKW4\/4ayPD9Ps96uLVc\/La8g4cIHhbG3DBG68YfuMgvj69MeT9xgHHEicmSdgYWXhZTdLsis\/nVS0zrGpf+G8jxVpOc01ju5srJfyz4+iwUn8\/tlDRw4sovIVQYR+4UWnGhUXpvK44T3Kze+Du64KtIWrDdO\/Mso1LVZmMoZPnVqo1yRmorScuiTDiIOpwsJv+xjqX6OAmobf0guLpwZ\/QsA1JdxSzdqgKTqut9PVJAlB5w1Y+ZlgtHbKLVtd1MvDmfitqo2t682\/XQuz+HatcgAF+bRb266oLuNIzqWfuTH7YjJ8ioU1hSIz2HP9EV2SNH\/iXfOQE9m3LUCLUFvNK\/VkK43U2LPFGN2\/sp1YE17d++6a9CyHfLu4Ns5EROmZvB7TjucuwC3+2q3y9smAkdorSbYMDkziN7GTwZaPOa48bqJXxbjL+FGBEPLp0jrEuUYWG0gpW+RRc5u8fnQJS4\/7QTbQG9r4rm1tcbvzhL8x4NrU\/y+p9bxMz\/oe14mG0RaMtpHS9xvb4ie+G4ltjZmbPi87F6vKupkJUmX2qLnik5WcgjIXkPprH39VsZ2CsFau8xr2e5yjavBdOufujZPFBliej+IzJtOoLllLNh1EwZufXeYSCyoo6hblpIj3ll+SS6byjKoF7gSoeR\/qEZizFqmM59ggzZz4cgLLiZou0MZvYiAtEufUop8nz+MK\/ObF2gclMUB5peTuiU76vz9EYDzq7Y9Fq+Ah0cnQNbJRIR+1KcUiFzItccc+w6Dyd6AnP7R1d+hAPYp6fuHaC1ce6LMma6IyU+H30m+dWkuWepGNVrYcQCwZmH23z6O7+f4sGR\/ViEK0j4eDMgfMh0YSxE\/RXLUrsLUaIms+Z96glM6kpjvsMTcGsNXnilPOjv7RlSSwCUlCvd8p9z5JtsOCmsVrPBVgGs+LSS56AqmNhHvu\/ncjwxXBAzQqAd41olXOFso1omrl+EMNlK5icqlC5n1ucfAN\/ffDWkfvNhTOXN8My94ojMUbKrVhMXV45VKnDLdbURYuYPFLBTapNda2oi37wIhH\/rd4r8gGLJwt6Loy41R6YIluvgzUSvDj+2eC2fPTZBGqFMEUIj5vyOiel2vcWVLdVXhzW8U4EHKs4Y6uKS4baQciYr6Nfv6aIDhNU5Qn0liGhr4hXKLejNlvA60LzkoxDwJTDxSpLAgzvGerFFzn+VyOFvfFvWhKuVAR8PfAifdZrirH3JO5kMjhL+MlYWDL3zho\/COtnPTONAyTtXlmjG92bvU66fpH4KkchhougUk8zjTFh6uaV5dbfQSMsx0hKiZROjfxj\/5az5qZHpzSNsp19SlC30uheWqMJgN8tVLOVvUFnVerpY8aV0zx9qXqpLPWpu+DyT\/2819JS6n0uSdlLcKptyHs4qht37CAsAyJAdFAyT17dnlFZNF6gcwwUJbiRwhLIFTm\/jEddOFKrPEOCT9l3abrAUEjeAedF1mRPwPR3djKe4Fn2boUUXUPhThYeWI0Np0gWczU0QIXVKb0ZKGR6ZvuTekimSMOsoU7c5AbntXeub7BBc5l6riN82gU2GAcz5AuZfvOXTpTqOUUOdqgpBcws90TFpi1SHEEPPx\/nviOYCjlKnwZjxTX7kEQbVJyDJW57y49moumzCFFqfDE\/jOg==","iv":"556b192aef1c2dd3d1ef4700f72b3e55","s":"734ec891b8052ae9"}
Marc Pritchard is chief brand officer of Procter & Gamble