P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dd0b7159936564f4cd033584300c82f1","s":"1249e7374418e68d"}
Marc Pritchard is chief brand officer of Procter & Gamble