P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"8HvtslxzmKcudW2V\/jkEGCMXsVNSlwi2wq4TehaSSODVTeVhTXJOU8GTP9KcOYJraCFOjKD\/nIpRRiCssXmDfdzN0CZWv19IqEESiBa9Mwg3lj\/ZQlwq8+WWRjN3nyRKy\/WhuNf91nJ5skaqxII6b4p9H+txqNnKjGwPaB\/Dm2ilRO6Qn4vtkO4\/qYncyJqqW031yAVCFnEqR8d3l0ULLNyMWpxt+bHazhLFpljdDyRAn8DxxUfxqc1toeAi2Vj9l0pOXG7KzEXr36xqfLGClwPlq6GamsZb864WgGlZ9qrCypzbUAkz7aRZp0MSam70erH9xgSN4q74zz2cQprLAVElnYwCPzHofg1w+7zVHkk06bGXtXRbUK5LM4gqDbEbI8kx5ZsNNlMDUXCRLgDYSjH\/T0mbaiUrJgY5feYkx2ChhHRhy1bDTcHy+pxIDUFb70fyUe9x1IhphZsG1AZ7N0ef11FYRNmTQpJenJoU0oRR2RNVUF9NImDWqiIyhNKIy8nWSFUHabCfIvKC6QfZxWl4f1GaXw4Ulzp2yHYO5uM854lFwtZi4REQ1jyzYJbRiu8w9sBIHEGxrN+JbkCX+FcwIPhmaspDxhQoxc0NR+PdfdL5gQXMd1jjdCpEWoDsGWX1bkMZUj9AMrG4KK41U9L8oGk3Eketz8tGQ+sMKjZFkAfpQ0Ain1eUu2I9DMoH0JpHu3lYqydrwcOJBMaQB30fBHkTbkMdpV2rwlPOMOkl7oa3d4vJZwR+sI3YL5zYHx51loEi3\/RBSvmCkPPsgzHs6jNNb5AE1FZvp3wfGeIxhuBqiY16mvjoNHaGB15lyx4\/OMVdESDxOd4\/hBeSc07qiY7uiGSApKcXVjzJgAqPzI72GhIkiaxxnklczctPdM6WPiDnKhGYehkatktZBwTm7LAF5sdqE6jwI6dNQTaVNz8qpx+boJGMGIJ5KOY80Ntj3EGn+VPzMoOpOw+8m290vFOXHbCcKCXr1SaDN+V11s9X8xDA1QNEIrjFfDKtnPsflsw6uYWV9p8P9zLPNeN9Tx+cJNYApxl8+FETLyxJzsfDxObta1Sb8jzu2eMLBg2g9iNzlTS9mWy4pMFejp6W8k5qdEFK9YafcPoe63GmuoR3ascqnnDbpgooBvRu+koCo54ruZ9BTZF2rkoiUzJ46FYFgXgwpXUN2tQAU8blfzhQqHhmtU6qYTW31wb\/z\/lE87UBCiC6wndDmqqGVX4dQRziIKeGdeKTdtjj5yNxwGtarj0hsdpblpF62KkvfpdHJCAsJeIlJ8YoQzpm+cncC5KyJ7EzDeEs1xi4csHJP9mPDIH9pmYF4HLdUnUslrWRyw7Fax0VAA+CCuP+xlqJFUtuMwFh2xhVtoAJ5lcNEk6C1QTfwYsMo5nEeQThWGoXAxr56rHzWE3Bzay7KE3oWiblxxiN2vV9N0Z+m4qTHoyAER\/ikRqLmVg+86b6pNCIggWiXBj103I6fwp8Dbo15aC8atDpG\/fEipalCF0zbvqBDJXJ5jS7jdyRWdtuvImUYdGfcbZrvGJ6DcmR8oYPi4O7JTXvuy4PusKla0qDbSfgHOX\/AcG61IKcGQ6aMKwXMp8JBoecsJFzV8emC\/tXI9czB0TFrm24Li3uB34vkWSmMwukqFB0sRpqHhREgHSn1f\/YC4QaBvja+HP0Nl7lElqublifpXdU24o2ocNWJo44QTbRp4sguJgalPwHNdjRabejJbBWm8AUyFzCrL8W5wKZVkOiLSZGx2Fmz2hwgfSA3vthU9\/nD\/PBgt62pdrtxC1NsqhAq+5nafnEIeQcseKdsgUmq8vIFVKFVU0DvaEtN1+jNqJ8BofopRoyShMFGrbyFdSUn+sM\/RYstG+WMs7ldVZMqBgjb6kehtPkE4Z97MA5\/Qz8oK2X4PtrpQ5hMzB7zsbBhlicoJWIdSSuR2kMrTuU\/a71K\/xezpvZtM4hzT97aX8IliylJZPiU5\/nX1ngm68uDAPOdgh\/Kd\/oIk7c3dDkZvpfD1v8odQTbYhUatuE4LcllBiLbxlU9XEfbCs0IUVziH9BXZTiHwtNBndxhhuqOjUihlMbL84Fqw1JregtZhgAE3lA0\/KCT\/vmFciAmIWTxJdH4WWrfaNmyHSb7ENvEo75+nj8H1fd\/BxKdJq0INYbS0Z+SLQRTsaccAtmJdSqLpIALO4z\/cUpFxIL0rPafj2tq1Pc+BRo7R5Hwle2iKI++Qq6Gb+mQ6KIJdl8Z4vRrMztMcrMlpynytTOZTB+xsIF0luHZl66\/lA9XVrGmbatd61+bzXFJnGXzZLftpt+M566DrqtfHlBUFI4StPy854FBdOVfbtHfPkhqXd\/0iaWJk2WxLuy471lffFRISJ6TigaS9s8zjVCzEUKDOJcHR2yGJk9xsdlojhse3dQls6JarRpXLKyW\/iKPW\/1R26MZi1UDXhHkAJiDmoeTRFV3MLXICuOIQaNsLOd9UPZQd32Z2Tp90y2caFnsHDJW84usxxDDH7n8\/mVH1VWhMSMQalDJbrgoAJ4Vhr8nJdYUtlSB+Xwa4k4rw9j0Y9OpP0JwiKKoNQ5JpB0C2+7VeDJ\/Scgr1UQXxHLaCOOu+9\/qS3RZKRd2b2asyRQEaNoN8snfqhPMhwZy0VIiFx1AI4OQ4RDED76ZspUc5cqJW1cQevEu1kOMkV967Zpwqw+eypcaivU\/hwmIHF1I2DBNpYt1jEGIepVXLxAoc0dZkKZsciQ0YEFqd02nplFVswo1nnZ6wedDTNjy80ZDB0oATUyoweJQITJWe\/zFRzWis5RrY4HTkbKeA988KDn\/7nK1YXiac6ZgRQykRy\/myUpzbGI9DrtodC79Msay0Gw8B6\/mwevX5pnQXMmM0U0ih9OrBCu9JMywelPE+6hS6BUYpcp+4pAncN+uq6z0m3o+G82gMu9uMJgdEHxvngQUJvQsts7T6yUvfDyYom5Rf205G4LZQ9MbMQYsHTygFe0XJeVRrSSyMkXkbrxlwEsz8muU+k0ZURe3Ur327rOUDiMYyjZwrnniSue8utU6bY\/j\/wdgbZ1\/iWX1ZQvWEZXhfPBY4YE3MEXu1oceDGnt9qhJN11bX7NnwfVNA3obsIHqIEX8oufbYQ7iXRBrrY7Ag\/bn51jG\/+JHeKxOTuzyqekd7c7ucjIlVvTE0fdeV1TIvOOL3ZFIqQXBaPajdzB6PhqKTsnZXpkqlvZme+phhFNpOnJv8nCHAMZDSLA92\/TBMazJkM62n1tivywhwO4edRNoGUXnF0K+TCkeDj9J\/h5atXPWS7qnvEaieh5Ie4Z9g34Qi6lTC99fskwnP2cZ78ZJmrGV8wvnGvvfph03t5kGuv28y55TQc6UdIg7QeF2TnDcTaqNdJOo0U0zVsdIWhR2JdgIBRSsP3udCimNZapGURyH+yJWkuaMpo2L8kuXZIjZIJL7A7b+pvmW6FsFSlD\/Pf9NKyK2u+jMIvDPz8+8+NuEGxmmn58daJvR2W+lNov1i2r9nyebYCgxjbst5fjrSnRccDR3zyiwhonrVJGnSK\/q93L7dZhvNgYgrMwA8LA7Isr8mXlkRYY48m7ShMHVfMquFPidVdmHvxvhMbQjZy\/8LdFQ9nWnQHBhkmnfukOSrh2\/ygSGuQ5rq9xOdacuxndPGIaFmKZW6\/Ac\/YN+to6Nqi5p791i0gslPcWpmv+hJLnBwromkoh7eHLhA\/LcixNz1MLP\/ZdMYwKsLs+u6UNnGeRJGoNBt5LezbohCmOgVybDBErbnbDlEv4NAfboZrSfbpm69rFA36Hmtfiq+yvioLvJds+SKDczfpYolzi7z2kbIwrxqqtKkTIOZSwYUzNvX2bZ36SKkr8GXVoM8reSzBqHDhSMacNb1L9Z49y39HdYuhgpUETzfb+CKDsEWjgao9q5d9wv+ZEeQIsbTbfbjgutbjj79SHJG\/iYA\/zFnRakaNvFaaXzoe8UI6KqQ\/pGzPYRAKWKlN1Xfa6qRtMgC2ujxwyHnGbPPQw6IEi60qP15xM+fs8oEw2n6DAaC7EGTXENM9sg6OyBd14rS4q9p7JcYTDzVrbqHc3JVFue7VLfv0w7qHi9J7K9FggFirXoea4Eq8rvhtEd6q1+86nUMUq\/473Ha9eHvNVRMiFLKF6aXjvt4CQnQlOkRqmWzfEUzvJcO8PkPyZtk5elMNVTX\/8468cWx42lAx824+tG39qg0Fa6+tkeAI\/qCCByiVNqh4TmVpQLHg2ikiTSPKt1xyGOMJWSCOcXl9z5Jt1goc1iHG6PS9dnN8iE\/39YOgdp+B\/yqtBBdF6jpbCkRKNO57RLP9Ez9r6ysH819dU+OhpY8PjpXQOFC0v+InwN53q9Ny2sTtDbigLLH+beGm1dhNi5J8ieYsrKOVSScAq3DsglpsnYv+NwoA5hDGq8dcBkqNAWqIOwFRbwa0\/G9atQq4Oref85rzAilokF3QQ4GfsnOFKOKYX8HCjDAP08gIJVP9jvY9sYLLksbSzdz+4E\/AFqUCeIl5QL2KNMdh\/\/6XW7B8Amm7wHD8Yse1zQf1YiifaT+jTP\/6AS+4R0EUtcwKlmrdio217Xe\/lxqzYEWZqEyEzdUO6uR9tQmY52rmiMJ1OWJEUghCD0RxoIU5gBQDwfuiuBWOLpRDT7DJNrXG3ie0xqqjJqtVCxIrJxIMRDUfPGE1VKymFeyFg2HbcQKlxxylT04MqhreUeInixZmK6UCxNm7L0iDQV+mKyMxd3T1xdU8RTB4moIuIRVliFYRmG32LFUaLPf6rDJSrX3w2Wt2BuSqqF8qOQm8urPx3UnUlS2W78OLNhAaxxki48PUJHnH60C4GaiN3Omr9qwyplfnYaAIeQIQGmj4aGkJBtNymF2gbx2c6y4zXu52t8by5O\/xz5SAwgi3VIWq1gcUQscWCwpoL+TnPmtfUc94+dIUilKQixkWotsYQZ5ayH0Cg6MdvXDXiWpWxQgRmP36JMbbNYXkJZP0bHwOJu+ZSK851VpjoHj+NvsMPqrrhiJulAflJhZ12ZO7EY8FBpbu146\/T419Psv1NxVUF9fQU8eNribXt9QVOUyKznhSGXL8G44pHv\/x8cHddBOZIBreMdYOTm+dTnt6C8txNBGr5Iqzh8Ffe\/Y5e85OId7UZ1\/al9tTfBXUNWhzuMEO2WYa4jrEOYjQCm\/Agd8aO+o650Q2zdz+FLcVZeR0\/+9cU2OpcWSajY+AKD2w4MViWNVGjPrP3IvldvTElxLewACZVwKckU4Rp2asO9ERVYdizTRjnBqMwjhqu1WbeuTqK\/0yTNRL7Okqp+8Y2UxNyBzW7+4X+\/fvJ8w==","iv":"8413d685fcf47e864f1a8d83552e1f58","s":"bf210814d10b6287"}
Marc Pritchard is chief brand officer of Procter & Gamble