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Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project

The crossover coincides with the onset of Ramadan. Image credit: Jaeger-LeCoultre The crossover coincides with the onset of Ramadan. Image credit: Jaeger-LeCoultre

 

Swiss watchmaker Jaeger-LeCoultre is continuing its long-running series of collaborations with experts from external fields.

For the latest Made of Makers entry, launched this week, the group is highlighting the work of Emirati photographer Hussain AlMoosawi and Saudi digital artist Mona Algwaiz. Through the integration of artificial intelligence into the art of picture-taking, the duo is seeking to innovate the creative field, connecting their mission to the maison’s pursuit of savoir-faire.