Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"d87c10363fc452d712b134609efd1936","s":"10ed688fee69c241"}
