Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"45131173b786986558f4b37ae5634874","s":"77bfa7f3060081a9"}
