Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"fca4d371a06b969fda2f7ec2d38735ef","s":"022e738b1aa6547b"}
