Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"71faa319a67c930f9eb2fa7c3fc0b416","s":"d91b3c8b3146ef8c"}
