Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"be8ed4ea11f4aaf00cdc2eceb7b233b1","s":"bf5333d3d8df2e42"}