Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"7bc4e3472fae9cf7a56887210ef22802","s":"98bfc2e5640732e4"}
