Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"937ba6d2b005feaaebde40ca773eb9fb","s":"34d8457bdd87850c"}
