Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"a35a353251cc003a63e7c0b981ce79e6","s":"1af933499acf6c68"}
