Retailers should incentivize shoppers as trip frequency increases
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"46f3410d40ae076d3b727406dd185354","s":"7ccbe070dad3cf2f"}
