Retailers should incentivize shoppers as trip frequency increases
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"8f91a07b7fcd02cd82fbb9bb76d9ea85","s":"817e931b36142f87"}