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Rolex platforms performance, collaborates with renowned opera houses

Posted ByZach JamesOn In Advertising,Arts and entertainment,Featured,Industry sectors,Jewelry,News | No Comments
Starting with investments in five renowned opera houses around the world, the music arm of the Perpetual Arts initiative is expanding. Image credit: Rolex Engaging with institutions across London, Milan, New York and Paris, the brand's "Perpetual Arts" empire is expanding. Image credit: Rolex

 

By Zach James

Swiss watchmaker Rolex is eying the art of music as its next opportunity to expand its global reach.