Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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lJ9mHnqQXsTBPosk60l8tXlt61y5ld3ehdiI5K8wFaIOHlXerOK0jEvSkfmD93TiyHu\/2f9Jx9mU9SB0q\/S7YQ93chDondxG6Ns\/U426ipgOGGMDYE2kMaObmZfyGhaD2WIZtm+YzEJORbi003WDPEbFcJ2h\/pE+qUWG7VGK9hc3CdUDVbZXvaoUmL\/Un\/BgPfozGMjs9VCDiuo1wmuCkpMTd16MFnaGp8fqZr5rrBiNjZd3yzUZbFDhoMalUwsYQ1jYIOk\/NLEyq11ZxPvkvl5Hy6G+JRGs2JGQz5Tt6z9K11cuuR3ah5DWE95M1ohOSJAaOEnli7IpyTH+CT0rv4Qga8qfRF3hvTD2tD+acZFQmDE7n0nOwO5IqMPc8R+RqVA7KTnzEYqQuLrHKUg9aYcO\/MeoDrztN1Iqtuxp9sbnsmc4b0E+sxeXkeNtIugGXndkyp+MQxsARWpCt+BjlCaNcNXssIIc\/V\/GoPY0L2DaqF47zRFcaGYXuGeS+Sg2niX7VJ3kjYzHsZRMDtyh6Via6+ast6pmipjBrZt1s7Kj+Gse8JshrZtc3SUx5x8afwAmHSmt0fuhtebC9nyY+IUoP9fb4B39C+r9opnmwRJbrHbDoSD3uooRYWC834Hwxc2\/q57tTS6icw\/0tJ9LNrONJxVhFSGF0D9d9WkWbhVY6gbiqVbe9\/3nDz7oH+y01Q\/W64\/Klfga0Ea\/HS05IBG7OmXYWWOMfR4D4eGZmDFtXvQZCZ9WUv\/hnigi2ebgIV+L6z0KFQZRhyR0LLuYnh\/CLq1V4WYaqRKP9U+UYXgC6KOGTtQ+s98cvv235MXgH1qYn+BlxLAsNKo9fma\/xQ1G8mODSiJjqwkxKRgjIiImWNU+9bow3cRRwAMawxkdKuGJxINCkS\/bbXEa24VWkkJNxJHvtbK7o1RD\/Wot3YTrXja43JRadUfG5Zj1DnDloKc2q8I0B2xSD96czOl5EfzQfYgl7BX\/w1SHXbhHz2AGXBsQYbRBCyt\/TlsTYZhVTo5CTuzugRPeZsA9HEhPS2ssiSYHJmOIkVpHgHRg+6SZAS5KrwNE\/k2GHddY\/9jF9MyUb7FGQDjQuKqxBHYA4pWBJi8BRZzaFi4l5vmrDnIOr4TTzTznpZ460L7uyMXXj+ccnkel3MdOlc9NiDLY+7AOytdEeper\/tHBiCJA4wu4NgwEv6IWZ1hXOQmBKeRYkgmS6Y81\/LagqkUoIzyTwBXGIctP97LI+ZDLDjCIaEEkLxjL4\/Z+cqtklHc\/dpwmkWjtE+zSNh6auw1iX7gt+nsNOkEh6GBGtyvwAaAPcsTYChOsW6UdymTbRtsv6WosRXnXXre3ZSChT4RdDheZXkOQv+7dCM8uz3FTOf5s6ZrDcTRycJZ+PcztxWz2+YTJprsh3QKYrpHcDyCsnXCtfj\/\/T\/\/337d5UiZhd0CVFxb4q6QdI47YtN5tbVdj91ty9P9aOUxK0yYYUz8uC6okzk33nRrqt5rEfSRkTPjtNT8KGiZwMmB2wcZdxlMiB66t0KSbmJhZBJXS4R9qeNF\/tHRa6YviK8+rHeqwb1aYlqDVvFhXH2FCYYWZOaHVITgviwCwKBJWbl71mvpFdktm6LSs5nLTEk8Dh0diFxjHwPxYVxsZwOEI9tyXOoOOoaa0\/sAGwN\/nCPv2icnmXRe2sGIigtvwcAZuaExc5PmEXABTQwfJBGgwCmBMQMjiChLESCXeNE4l1AyzQCd3s2phosNrG1ZQCZNawXEqpmnvQDU1gq\/ZjfeU+5GqjfokuDUNweBGKExQklWuSIIFMFMYG06jn1+Y7d2TjWgttUDp6VrJ5yuuZ\/zDHwe1p7ReSGKNJHBPmegKneNOEx6azELn7\/0gnXNBHqygKbN870ETjZpJbnsId3ew6Du3nkJxyibVvezt7EiwfdS\/uVB9KXlWj\/1zNL8WAx7m+DJk2BcAEiIqNSnOGfY3xqW\/oZcjAZUOjbTb3+bkfDcDAhw5bQcGSRFbbWSAMohwKmLUah+Lm4phwLR3TmNPUnocLCmvwlJEdym9hYRTx16gLKPpwKBM+hKSBi9UPJjMh4uIthwzWTeS6BdTv6D94D9f0YBA96tNWO4nwumT8MSLe1bZF6vGm3CgFCYB0DzS8O\/AisikXWrk3lt456WPTLOsSuwQUnueeIXFdE0zcOg31dLkCH8g2wf\/3v\/UZcwwMK9QELneStIOuwpvy46saI5V2PYurYaj+FdGhNYkYn+zO7vWCaQKbD4d0HmahIDavm9RCpMn0eDSUtRwMNTKjZxmEXVHL5Lvyp+6JN\/OXaru37Jsga4acRq5rgf9kudPOMWtigqku1ahZ4LV6sJTpeBN2JcJ9BtlJrMFaMYzzwi1WjqJwwqSWmcSDvY7Dy+XgCcEDhomYAWJUeHdZkji7w3bEYXA2V9+1RxNXMuBYL4k8bGqwohb3VIFRmvQM+YlyM1Wq1J4PYtJ8\/F00LBSnsa5inoHU0WpeU\/XpVLXq+fsMyeA\/5JrtNtK0hDLxLIV\/ULUGpa3p0l+ORzKvuYP\/1tIXAfKX8K7hkd+r3hxbqo\/5WCfLMMXO43f9XNmDz0ceI3b99tG\/sKogBVATMdV5Ki7Wrrxl7BG3FJ4W5pAVy\/RbzbdgB3\/fMmt5j8hfwsyTYySwTW4Y4s1uIAoffO9DMiYAXl6cjoMeRXPTa5Fno3n8sRCIkn5tMwnZeDwZVua3lQ8L7ClSpUPRHAasAQ2wcDftJekDJZbxZJU\/b3VDV3VdVFjqvdbafKVzKXd+u3WxaxbUKZuAXJLhm1VPxVmB2VkR4im8kc\/eDan+pmWURfEauZmgmmvUn+7LAHg0Bau3z\/5zpGzqFmRNq1Vr+EIP20gWuBSZqD1B7s\/sLKHhh8yoJ5S8eSoHswTEsuoK2t0+PLTXVKV+K3SzGhNxXOeiAFEPOw18nvBej\/bQu8nNMXhZ7F2Wbq4RaHLGpA97UJ8+tetR0hTHrW2kcAoMQVKKaf\/FnJmrWjGu50\/VYGqAa5Oq7Oa8aZvoEIyAAnOe3pWrUKaztmkXtR1cH+tif2s34mHWgVGC1PtTBYXUBRP4SURMgObNeNIh5K8bymRGAhVh6EG8iUfXpM8G7XWAbRN5L0t76EkGGIQusmtbuGPJx6R1aOOq3uJOky2u2MyCm7vErIQTdziJmljuxCzMLlzOCP8BYtfGKnh6P3d0FoVNm4RT+tJ3r8JXEuJWqJpQCei+6V6DJGl0piLXuleGZ9aij+4o3gni+vtCsJrmdpRr9eWU7+q0DIF6pXcmbiKmmJDal84yACpVj3\/iAE9ET0xJJBoyVHdp5+XEDvYW\/4SK3DH2iNfXe4sF7KolRZvjGDWv7R5L2\/gEZpP6YATo1ZElSVRHqmHCSFFpm2LG49AVARIU2Td7+5yTBGZWOSa\/6uC9UIZhq9q74ajLd694vuTuFJmyPiWOgGMWqJ7tSJrw\/iLRUGXKGtPlnukH\/Tos4Nzs6MwEG3G5W+ychyXfaXfXzNEurB6VLSybzGpx2vMBdxewfysKbBk+dbq73egXaZxNY01ee97ITELjbEyS\/JyHUHLAn05hoHtnSbK0wliPiLdw33H\/jFwi2kgBAOhhDUc0IGRJKQL+sGjfJsm17w==","iv":"64c92b579d59caa33e7b45d07cb82a39","s":"8088dddc1aadbeec"}
Christian Ward is head of media and marketing at Stylus