Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"bab726b3a54bc1f3211f3d70a996d287","s":"5b08939ea46df216"}
Christian Ward is head of media and marketing at Stylus