Christian Ward is head of media and marketing at Stylus
Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"23dde9f51f4540997d5008adb4d66fc6","s":"77b52837fd45521c"}