Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7dde0c926e0a58e917461c57b9dfc4a4","s":"eee1ae1f94389b81"}