Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1620010e14d5cb198535e40a585d32cb","s":"01a0a8ea91d772f6"}
Christian Ward is head of media and marketing at Stylus