Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d84abdcf740f2732975de1716c9b7125","s":"c953788da3a789f0"}
Christian Ward is head of media and marketing at Stylus