Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"347f6f3acbdc3d2239f9dc0857d6341a","s":"a3378a70ef5f815f"}
Christian Ward is head of media and marketing at Stylus