Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1b17d55b0f2e1740ac0ce769c1da66a9","s":"187388394cfc5646"}
Christian Ward is head of media and marketing at Stylus