Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1b7b9c611287865ccaa7d1f3a0bed1cc","s":"c8688183c0ad79ee"}
Christian Ward is head of media and marketing at Stylus