Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e69b0786d2abacf183670ca8a7e9d5b6","s":"e9a10fa85b4b79f9"}
Christian Ward is head of media and marketing at Stylus