Christian Ward is head of media and marketing at Stylus
Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"218c91b384ad0f9f017a9dc22a92cd4b","s":"9710dc5754f3acef"}