Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"caab194c89b3d4f5d25dc8402627c169","s":"bc178aadb481defa"}
Christian Ward is head of media and marketing at Stylus