Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"08fcb942eca13d5bcd250963e09af9c5","s":"3792369a5b2f2821"}
Christian Ward is head of media and marketing at Stylus