Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0a436591b0b66aec8176259f2160d50a","s":"bd8bbfe9a7d63bf6"}
Christian Ward is head of media and marketing at Stylus