Making the right call. Image courtesy of Michael Kors
Popular as it is, brands are not spending enough on mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"60d2ef3bc5631517c017761e5e455eb9","s":"d508312435a7236f"}