Porsche: How an unconventional moving icon stays ahead of the luxury game
Posted Bya Luxury Daily columnistOn In Automotive,Featured,Industry sectors | No Comments{"ct":"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","iv":"2e0bd2a510114111e19577e91c6051ed","s":"3263cedf410d05f2"}
It lines up for Porsche. Image credit: Porsche