Porsche: How an unconventional moving icon stays ahead of the luxury game
Posted Bya Luxury Daily columnistOn In Automotive,Featured,Industry sectors | No Comments{"ct":"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","iv":"76f4037b06d5adf1efed9bb7d24b4eed","s":"364943a40b286233"}
It lines up for Porsche. Image credit: Porsche