Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.
Porsche's "I Can" campaign targeted mobile consumers on Weather.com and Yahoo and encouraged consumers to click on banner ads that said, "You can own one, click to see how" and "Can you afford a Porsche? Just say "I can." The four-month-long mobile initiative outperformed Porsche's broader campaign.