- Luxury Daily - https://www.luxurydaily.com -

Porsche pushes play on collaborative film release centering hip-hop

A five-year creative partnership between the German automaker and music journalist Niko Backspin has yielded “Back to Tape 3” – arriving in August, the iterative documentary will explore the nuances of the American hip-hop scene. Image credit: Porsche A five-year creative partnership between the German automaker and music journalist Niko Backspin has yielded “Back to Tape 3” — arriving in August, the iterative documentary will explore the nuances of the American hip-hop scene. Image credit: Porsche

 

German automaker Porsche is progressing with a five-year creative partnership rooted in music and laden with cultural capital.