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Handbags as brand signatures may appease millennials’ desire for uniqueness

Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research,Retail | No Comments
Millennials have shown interest in Kors' small handbag styles Millennials have shown interest in Kors' small handbag styles

 

By Jen King

Female consumers in the United States spent approximately $11.5 billion on handbags in 2015, according to a new report by The NPD Group and Stylitics.