Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"451428fc59423f312dae4f85137a351c","s":"ca57fb0f3ee60536"}