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PPR’s brand makeover as Kering with owl motif to show new cultural vibe

Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments

 

By Tricia Carr

The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.