Vanessa Horwell is chief visibility officer of ThinkInk
PR and media in rapid mobile-powered transition
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ef9d4248cef3bbc0472bd835cd841224","s":"7f6b27bcf0b725ff"}