Vanessa Horwell is chief visibility officer of ThinkInk
PR and media in rapid mobile-powered transition
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c2ac7a1d6538cdf33cb4ff4389ed9e01","s":"c7a998ae48cb9c00"}