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Prada returns to pre-pandemic sales in H2 2020

Prada reports APAC growth took a hit due to Hong Kong protests in FY 2019, but mainland China remained strong. Image credit: Shutterstock Prada's business recovered in second half of 2020, thanks partly to growth in China. Image credit: Shutterstock

 

Italian fashion brand Prada has overcome some of the challenges of the pandemic with a recovery in sales in the second half of 2020, particularly in China, to finish 2020 with an operating profit.