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Prada, Panerai rush to end actor Li Yifeng’s endorsement

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Image credit: Panerai Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Image credit: Panerai

 

By Lisa Nan