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Prada plants skiwear pieces with Ubisoft gaming partnership

Prada's new pieces for Riders Republic are from the brand's Linea Rossa collection. Image credit: Prada Prada's new pieces for Riders Republic are from the brand's Linea Rossa collection. Image credit: Prada

 

Italian fashion brand Prada is getting the attention of the gamer community with its video game feature.