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Prada succession plan pushes LVMH alum as next CEO, queues eldest son

Prada reports APAC growth took a hit due to Hong Kong protests in FY 2019, but mainland China remained strong. Image credit: Shutterstock The power pair at the helm of the Italian fashion brand and family business is proposing an executive structure that supports their heir's eventual ascension as CEO. Image credit: Shutterstock

 

Italian fashion brand Prada is providing a rare look inside company operations, publicizing a proposed plan for next-in-line talent that includes the nomination of Italian businessman Andrea Guerra as the company’s subsequent chief executive.