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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"006704c19ddc68e26261ef6e80171934","s":"69ef93bfc575ac54"}