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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"4fdb724340de75ab11b7cc7995015883","s":"4fb13390673368b3"}