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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"8f1384cd029f6b89c03e5f928d370c9a","s":"85dbd1d21eed4aa1"}