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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"655e9d4bd0132325d820aa140f280c1a","s":"dcb148330b1a499e"}