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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"3718f07d4709a206f6724127ff9dcda3","s":"213014c251d23bb6"}